Your retainer,
explained.
Most agencies hand you a fixed list and make your brand fit it. We don't work that way. A Profithaus retainer is a band of senior capacity - and you decide what we point it at.
Pick the capacity. Choose the work.
You pick a tier based on how much of us you want in the engine room each month. Then, together, we choose which services fill that capacity around what your brand actually needs. Two brands on the same tier can be getting completely different work - and that's the point.
In every retainer, whatever the tier
Same baseline for everyone. This is the rhythm we run to and how we stay accountable to your numbers rather than just busy.
Weekly calls. A standing slot every week to review, decide and keep momentum - not a monthly catch-up where things drift.
Bi-weekly reports. Every fortnight: what moved, what didn't, and what we're changing because of it. Tied to your revenue and growth targets.
A clear monthly plan. We agree what good looks like up front and track against it, so you always know what we're working toward.
Direct access to the people doing the work. No account-manager telephone game, no junior middle layer.
Async support between calls. Quick questions answered within one business day. We're in it with you, not on a meter.
A monthly numbers deep-dive. One session a month where we go past the surface metrics into what's actually driving the P&L.
Priced on capacity, not a feature checklist
Here's the honest bit most agencies dodge: not every service takes the same effort. A round of CRO is lighter than building and running a full trading strategy. So instead of counting tasks, we give each tier a monthly balance of ProfitPoints - and you spend them on whatever mix of work suits your brand.
For brands that want senior input and one thing done properly - not ten things done thinly.
- Spend on one Medium + one Light, three Lights, or a single Heavy
- Best for: earlier-stage brands, or testing the relationship before going deeper
Where most brands should start. Enough points to carry a meatier piece of work and keep momentum elsewhere.
- Your mix - a Heavy + a Light, two Mediums, or four Lights
- Best for: brands ready to build real momentum across a couple of areas at once
The full embed. We operate as your senior trading, marketing and brand team and own the roadmap end to end.
- Enough for multiple Heavy services running at once, across all three pillars
- Weekly involvement, priority on our time, limited spots
- Best for: brands that want us fully embedded as their senior team
Most brands land on Growth. Rolling up a tier is easy once the results are on the table.
The menu - and what each costs
Here's everything we do, with its ProfitPoints cost. At onboarding we'll build your mix together against your tier's balance.
Keeping it fair
So expectations are clear from day one.
What's in every service
No vague line items. Here's exactly what each service covers, and where the line sits, so you know precisely what you're buying before you spend a single point.
- Direct & aspirational competitor benchmarking
- Pricing, positioning and proposition comparison
- On-site experience & range review
- Where you can credibly win, and where you can't
- Price positioning review against market & margin
- Price architecture & good-better-best structuring
- Psychological pricing & price-point recommendations
- Funnel & journey analysis from landing to checkout
- Friction identification and prioritised fixes
- A/B test recommendations & CRO roadmap
- Key page & checkout optimisation
- Revenue & gross-profit target setting
- Monthly & seasonal forecasting
- Tracking against plan with variance commentary
- Building and updating collections
- Landing page updates and refreshes
- Product uploads, edits and merchandising (sort orders, featured items)
- Swapping content into existing sections - banners, copy, imagery
- Routine seasonal on-site updates
- Trading strategy & the rolling trade plan
- Promotional & campaign calendar - what goes live, when and why
- Discount & offer strategy
- Hands-on execution against the plan
- Performance review & in-month trading decisions
- Creative concepts & angles for paid campaigns
- Hooks, messaging & format recommendations
- Briefing support for your creators or designers
- Channel revenue targets & contribution modelling
- Forecasting by channel and campaign
- Tracking marketing performance against plan
- Lifecycle & CRM strategy
- Loyalty & rewards approach
- Subscription model design & optimisation
- Repeat-purchase & churn-reduction planning
- Strategy, sourcing & outreach
- Negotiation, briefing & relationship management
- Campaign coordination & content sign-off
- Performance tracking & reporting
- Campaign planning, build & send
- Automated flow build & optimisation
- Segmentation & list management
- Performance reporting & iteration
- Programme setup & network management
- Partner recruitment & onboarding
- Commission structure & terms
- Ongoing management, optimisation & reporting
- Content scheduling & publishing
- Community management & engagement
- Platform & calendar management
- Performance reporting
- Content concepting & scripting
- Shoot direction & asset creation
- Editing & format adaptation per platform
- Ongoing content pipeline
- Brand positioning & clarity
- Messaging & storytelling refinement
- Tone-of-voice & identity guardianship across touchpoints
- Ongoing oversight so everything stays on-brand
- New section & landing page design and build
- Custom Liquid where the theme can't do it natively
- Page templates & on-site creative
- Conversion-led design improvements
Not sure which tier fits?
Tell us where the brand's stuck and what you're trying to hit. We'll tell you honestly which tier makes sense - and if a one-off project would serve you better than a retainer right now, we'll say that too.